Verdant Storyworks is the home of Matthew Greenberg. I've spent my career helping organizations figure out how to tell complicated stories — and then making sure those stories actually get made.

In short: I get clear on what needs to be said, find the right way to say it, and do the work to get it made.

I'm based in the Washington, DC, area and work across video, podcast, long-form writing, and content strategy. My clients tend to be institutions — universities, nonprofits, government agencies, and large brands — with real things to say and complicated internal processes for saying them.

Video Production

I collaborate with account strategy, marketing, government relations, and communications teams to produce compelling long- and short-form digital and video assets, turning research and strategy into brand stories.

Narrative Management

Less a vendor than a trusted partner, I have years' of experience working directly with C-suite executives to highlight the right messaging for the most sensitive of corporate topics, including CSR, government relations, executive profiles and moving fundraising messages.

Robert & Ethel Kennedy Human Rights Center

When RFK Human Rights bestowed its Ripple of Hope Award on the president and chairman of Discovery, Inc., I was tasked with leading the production of the video introducing him at the awards gala — a profile of his philanthropic work that balanced authenticity and passion with humility and humor.

Traveling across the country to interview both business associates and personal friends, I wrote and oversaw the production and post-production of this intimate portrait.

After the awards show, I was asked to write and produce a PSA for the group’s education initiatives that ran on Discovery’s cable networks.

Warner Bros. Discovery CSR

As a giant media company with a history of documentary and non-fiction programming — and deep ties to many local communities where it does business — Warner Bros. Discovery was often asked to support various national and local nonprofits. These two examples — for Washington, D.C.’s N Street Village women’s shelter and the National Parks Conservation Association — are some of the many branding and PSA videos I spearheaded, leading the concepts and writing, and then working with both internal and external creative and production partners to bring the videos to life.

WBD Government Relations

Working with Warner Bros. Discovery’s CSR and government relations teams, I wrote and produced a number of videos for the federal government, including a series of videos for President Biden’s 2021 Leaders Summit on Climate and 2021 Summit for Democracy.

At a time when the company was going through a series of mega-mergers (first with Scripps Networks and then Warner Media) to become a global media powerhouse, these videos were an important part of demonstrating WBD’s commitment to its responsibility as a corporate citizen and the powerful role it can play in the lives of local communities.

This video, produced for the Department of the Interior, documented a partnership between the United States and various African nations to provide expertise and equipment to stem poaching and illegal wildlife trafficking.

For the second video, I worked with the U.S. State Department to write and produce content for the 2021 Summit for Democracy.

AVIXA Copywriting

In 2024, I began copywriting video scripts for the Audiovisual and Integrated Experience Association (AVIXA), the premiere education and trade organization for interactive A/V professionals.

I’ve written scripts for a variety of AVIXA’s video series, from interviews with experts and CEOs to profiles of international interactive installations.

Washington International Horse Show & Animal Planet

As part of an ongoing partnership, Discovery, Inc.’s Animal Planet provided marketing and production resources to the corporate and philanthropic partners of the Washington International Horse Show.

For this video, I lead a film crew to capture and explain how the missions of two very different horse show partners — T.A.P.S. (Tragedy Assistance Program for Survivors of military families) and the Salamander Resort — were uniting to demonstrate the powerful, healing connection between humans and horses.

Capturing Salamander Resort’s unique Equispective therapy program was a distinct honor. The results were shown on the jumbo screen at D.C.’s Capital One Arena during the competition.

For the following year’s International Horse Show, I once again lead the production of a video highlighting one of the Show’s philanthropic partnerships — The Trust for the National Mall — and its drive to fund new stables for the U.S. Park Police’s mounted officers.

Elie Wiesel Foundation for Humanity

Warner Bros. Discovery has been a long-time supporter of the Elie Wiesel Foundation. As part of that partnership, I lead the research, writing, and production of a number of branding and fundraising videos for the Foundation. It was an honor to provide editorial and production support to a world-renowned organization and to help explain their mission with impact and sensitivity.

The mini-documentary about Marion Wiesel’s early life was part of a series of short films shown during a remotely produced, online streaming video fundraiser in honor of Mrs. Wiesel’s 90th birthday. Leading shoots and interviews via Zoom calls with crews, interviewees, and hosts around the world, I oversaw the assembly and delivery of the two-hour show that ultimately raised more than $3 million.

BP and Content Marketing

For BP, I worked with corporate marketers and external production crews to create a series of profiles of BP employees, highlighting the company’s ties and contributions to the local communities where they have a presence.

I also lead the production teams that created a series of profiles of U.S. Olympic athletes as part of BP’s sponsorship of the U.S. Olympic and Paralympic teams.